Hamline University has made an indelible mark in countless ways since 1854, but this summer that will be even more obvious. Hamline is rolling out a new advertising campaign that aims to generate awareness about the university’s long and successful history, generate buzz about its distinctive programs and people, and instill a sense of pride among current students, faculty, staff, and alumni. The effort also unifies Hamline's brand for a consistent look and voice across the university's graduate and professional programs in the schools of business
, and College of Liberal Arts
“We are excited to launch the Make Your Mark campaign,” Vice President of Marketing and Enrollment Ann Ness said. “Hamline holds a unique place in history, in higher education, and certainly in the hearts and minds of our community. However, some of our greatest assets and achievements may not be as widely known as they should be. We wanted to shine a spotlight on these areas of distinction and really let people see our Hamline pride in a bold new way.”
Hamline pride will be exclaimed across the Twin Cities area with the debut of a graphic element that replaces the ‘i’ in its name with an exclamation point. The word, Haml!ne will be seen on billboards and signs across the metro, in digital and print ads, on Hamline’s social media platforms, and other places that may surprise you.
“We hope the boldness of this campaign will have people both seeing and talking about Hamline in the positive way we see Hamline,” Dave Jarzyna, associate vice president of marketing, said. “Wherever you see the Haml!ne word graphic you'll also see our official logo and a unique statement about the university’s history, legacy, programs, and people that many people may not have known before.”
Some of these statements will include the fact that Hamline is Minnesota’s first university, home of the undergraduate four-year graduation guarantee, Hamline is ranked first in its class by U.S. News and World Report
, and the university was the site of the world’s first intercollegiate basketball game in 1893. Facts about Hamline’s student population are also points of pride; one in five students is from the top 10% of their class, students come to our St. Paul campus from 41 states and 33 countries, and they study abroad in more than 40 countries.
Share your thoughts about the campaign and tell us your Hamline story on Twitter and Facebook using #MakeYourMarkHU.